Video Marketing

What people see in digital marketing really sells. This is the reason why in today's time Online Video Marketing is growing very fast. Video marketing is the process of using video in marketing to promote a business or service.Audio media on the other hand doesn't give you a view and makes room for image driven results. Messages in this media can often be misspelled.The best part of video marketing is that even lazy people get swayed by the information you want to provide them.Video makes communication so simple that on one click you go where you want to go.

YouTube is a video sharing website that allows you to upload, watch and share videos. You can also like and comment on the video. It is used by millions of users. This is a great tool for business branding.

Ranking Factors of a Video

There are many reasons for ranking a video such as -

1.Relevance The user should be a Video Relevant for Search Query.
2.Since video is material, its Basic Measurement Factor shows its Relevance.
3.User Engagement Videos should be able to engage users.
4.Authority Trust and Authorization affect Video Ranking.
5.Platforms check Authorization as a Trust Factor to avoid Spams.

Advantages of Video Marketing

Many people will think that why should we use video in our business? Already our business is offline or online and also have our own website, then why do I need video? So this is for you. In this step we will know why you should do video marketing and have told some of its advantages.

1. High conversion.

According to a report today, whenever most of the consumer buys online, 57 percent of the people want to see the video review, want to know about that product. In such a situation, if you have a product or service, then you can make videos with How To Explainer Video, Pros and Cons related to it and keep it on your website and YouTube. This makes your conversion high.

2.Good performance in SEO.

Today, with the help of videos on the Internet, your click through rates, open rates and conversions have also increased, due to which you also improve your search engine ranking.

3. Most people today like to watch videos

Today most of the people on the internet like to watch videos. Ever since Jio came to India, YouTube and other video platforms have grown very well. In the video, you can connect well with the user and your user can also understand about your product and service well through the video.

4. ROI.

If you do email marketing in your business, then if you use video word in the subject line of your email, then your email open rate increases by 19%. According to a report, 76% of business owners believe that video marketing gives them a good ROI and 93% of business owners believe that their consumer can understand and know better about their product and service by using video marketing.

Scope of video marketing:

87% of marketers say that video marketing helps them increase their website traffic.Over 80% of businesses say that video content gives them the best ROI when compared to other forms of content. The conversion rates increase by 80% by adding a product video to a landing page.84% of marketers claim that incorporating videos have helped them collate leads.
I am sure these statistics give you a fair idea of the impact of video on business as a whole.

Here are some of the benefits of video marketing:

1.Boosts conversions and sales;
2.Provides decent ROI;
3.Provides long-lasting relationship with customers;
4.Your website and content ranks higher on Google;
5.Mobile users love video ads;
6.Video marketing explains everything quickly;
7.Engages lazy buyers;
8.Encourages social shares.