THINKING OF SWITCHING YOUR CAREER - CHOOSE DIGITAL MARKETING

We often are accustomed to going to a straight path when choosing a career, commerce in 11th and 12th then doing commerce related courses like B.om, BBA, Chartered Accountancy and the list goes on. Then after graduation you will probably go for a career path like banking, preparing to become aCA, going into law, etc. and also after getting a job you may somehow feel that in today’s fast-growing, digitized professional and personal environment your current skills are not quite up to date as everyday new platforms new startups emerge into the market.

Your current job is giving you a monotonous and unsatisfactory work environment and you feel like you’ve made a wrong career choice.

DON’T STRESS OUT

There are still lots of opportunities available that you can grab, one of them is DIGITAL MARKETING.

WHAT IS DIGITAL MARKETING?

Digital marketing is the marketing of products through digital platforms like websites, social media search engine, email and other platforms which connect with current and prospective customers.

TYPES OF DIGITAL MARKETING

• Content Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM) 
• Pay-Per-Click Advertising (PPC) 
• Affiliate Marketing
• Email Marketing…

CORE REASONS TO SWITCH TO DIGITAL MARKETING

• CREATIVE PROFESSION 

Digital marketing is a highly creative profession. It requires regular generation and execution of ideas. Digital marketing runs on your creative outlook and strategy building techniques. Being a digital marketer for a company, you are responsible for mapping out plans and strategies to grow a business online personality and help them convert prospective visitors into buyers. All this requires creativity and analytical abilities from your end.

• WIDER JOB OPPORTUNITIES

As digital marketing is divided into different categories like Search Engine Optimization(SEO), Social Media Optimization(SMO), content curation, video marketing etc. you get wider job opportunities to choose from. You need to identify your own creative niche as in which field video, writing, social media you have a natural flair, and then polish that skill by choosing the specific path into digital marketing.

• GROWTH

Digital marketing is one of the  fastest growth rendering professions. You can easily acquire a level up into this field through your skills and overall performance.

Get real competitive and advance your digital marketing skills and there are huge growth opportunities waiting for you.

• CONNECTIONS AND NETWORKS

Digital marketing provides you a chance to meet new  people everyday. You are given new projects to work on and people from different cultural backgrounds and professions need a digital marketer to boost their online growth. With this , you build connections and networks with different people. Even you can even connect with people internationally and can offer your skills to them.

• FINANCIAL GROWTH

As we  mentioned that digital marketing offers huge growth opportunities, it hikes up your pay-grade. Marketers are required by almost every business/organisation/solopreneurs and so the multiple skills gained through digital marketing help you build multiple income paths. For example - if you are working for an organization, you can also offer your services through freelancing. Apart from this, uour corporate ladder will also give better financial growth.

• SELF-BRANDING

Digital marketing one of those jobs which will give you a recognition and help you brand yourself in the market. You will present yourself in front of people, you will meet different people and this helps in establishing yourself and as a face of your digital marketing skills.

• NO AGE BAR

The best thing about digital marketing is that it demands no age-bar. Anyone who possess skills of analytics, strategy, writing, social media can get into digital marketing irrespective of their age. Due to this digital marketing is becoming one of the most popular career paths, when people think of switching to career.

What are you thinking of?

Go ahead and choose Digital Marketing as your career.