Introduction to Mobile Marketing

Mobile marketing refers to promoting or marketing products and services to consumers through mobile. With the help of mobile gadgets, a marketer can reach several audiences or consumers and can successfully promote their products. Nowadays, technology and innovation play a crucial role in Marketing and other fields. 

Everyone is able or using these technologies, so it becomes much easier to target the Consumer. In mobile marketing, a marketer has choices such as SMS, In-app advertising, email, social media sites, QR codes, etc. It helps the marketer access consumer data such as location and demographic and also in knowing the taste and preferences of a consumer

Mobile marketing strategies

1. Social media marketing
2. GPS (Location Based Marketing )
3. In-app marketing
4. SMS Marketing
5. Proximity Marketing

1. Social Media Marketing

From the name of this strategy, we can understand that it's related to the Social Media platforms like WhatsApp, Facebook, Twitter, Instagram, LinkedIn, and so on. It's the strategy through which product promotion is made through Social media.

For example, an influencer influences the Consumer on Instagram to purchase some Product.

2. GPS (Location Based Marketing)

This strategy uses the GPS Function of the Mobile for the promotion of a product or service and helps the marketer to use location to provide relevant content to the Consumer

For example, you can show a headway for a diner to someone who's close by and encourage that person to visit the bistro.

3. In-app Marketing

The increase in the use of technology has also increased the use of different apps and sites. Therefore, app marketing has become a very popular and essential strategy for a marketer to promote its products.

For example, ads and video ads while using any app

4. SMS Marketing

It's the strategy through which promotion is made via Text Message or SMS. It's a permission-based strategy where a marketer sends promotions, deals, coupons, and alerts through Text to the user or Consumer.

For example, A company like Flipkart or Amazon sends their new offers, discounts, and links to new arrivals in the form of a text message.

5. Proximity Marketing

It's another type of location-based marketing strategy. It uses Bluetooth to know the potential customer's exact location and target them with suitable promotions.

For example, Toyota used proximity marketing to attract more customers likely to buy from local car dealerships.

Mobile Marketing Tools

1. GroundTruth Ads Manager

Ground truth ads manager is an easy-to-use, self-serve Mobile ad platform that helps the marketer to understand and target potential customers. Increase brand awareness, drive online and in-store visits, and also increase the sales of a business.

2. Geofencing Advertising

Geofencing Advertising is another type of location-based advertising that lets you connect with smartphone users in designated geographic areas such as stores through mobile apps or web pages.

3. Weather Targeting

Weather Targeting advertising is an advertising tactic that enables marketers to target their customers with many weather conditions and some weather parameters like wind, temperature, weather alerts, UV Index, etc.

4. Audience Targeting

Audience targeting refers to the Targeting customers based on some factors like,

• Demographic factors
• Geographic factors
• Psychographic factors
• Behavioral factors
• Economic factors

You can target audience segment through mobile ads and can reach people as per their interests, and hobbies, based on who they are, their age, gender, and their income

5. Brand Insight

Brand Insight is all about how well you know your brand and how it can fulfill the need of your target audience. It provides location analytics and other insights, including market share, foot traffic, brand awareness, brand perception, brand trust, etc.

Conclusion

Even in our increasingly more mobilized world, your internet site remains a critical hub. Given the massive array of cellular devices presently in the marketplace and inside the fingers of purchasers, mobile site improvement efforts are almost similarly varied. It is why we spent a lot of time discussing the pros and cons of several strategies.

But bear in thought that this area is evolving at almost the same speed because of the gadgets themselves. You may need to make ongoing schooling a concern to preserve up with your target market. We additionally attempted to dispel the belief that cell websites and apps are both/or propositions. We do advocate focusing first on the cell internet, in reality, due to the fact browsers are more commonplace, and you'll be capable of maximizing your improvement.