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GOOGLE MY BUSINESS

Posted at: 26 Nov, 2021 | Category: Digital Marketing | Author: DSOM
GOOGLE MY BUSINESS

About:

In the current times of “Digital Disruption”, Google is that life saviour which provides us the solution of our even tinniest problem with just one click. Just like other amazing services which Google is giving to this new era of Digital Mankind, “GOOGLE MY BUSINESS” is a free tool which allows and help us to increase our online presence by promoting on Google search and maps. Amongst many advantages of GMB, the most important one is that with the help of Google My Business account we can create our business profile along with the website by performing some simple steps.

This helps us to give our business an opportunity to reach our targeted audience.

   Advantages of Google My Business:

  1. The only word which attracts any person’s attention is “Free”, and as we all know unlike other sites GMB provides us so many services without charging us anything.

  1. It is an easy and simple tool to handle.

  1. It helps you to get in touch with your potential customers by showing your company’s name in the “Local 3-pack area”. It also shows your company’s location on the goggle map in order to make easy for the customers to find your location without any hurdle.

 (NOTE: The visibility of your company’s name in the top local 3-pack area requires a lot of engagement, good reviews and well-maintained profile with up-to-date information.)

  1. It lets you create a profile for your business which should have a correct and up-to-date information including address, phone number, photos, working hours, etc.

  1. It provides an option to the customers based on the services you provided to them to rate and review your profile which has a huge impact in growing or degrading the market life of your business.

  1. GMB also provides business owners a direction through the heat map insights which shows them the areas where people search frequently about the particular service which their company provide to the customers. It helps them to expand and grow their business in those high demanded areas.

 

STEPS TO CREATE A PROFILE IN GMB ACCOUNT:

         STEP 1:     Search “GOOGLE MY BUSINESS” in your search engine and then click on the top result or you can click on the link                                following link https://www.google.com/intl/en_in/business/ .

        STEP 2:     Sign In or Create your business profile with your Google account.   

       STEP 3:       Enter your Business Name and Business Category.

       STEP 4:      Choose the option of adding your Business Location.

       STEP 5:       Choose your Mode of Service (storefront or service provider) according to your preference and choose your Region.

        STEP 6:      Add your Phone Number and Website.

       STEP 7:       Choose whether you want updates and recommendation.

      STEP 8:        Verify your Business listing by providing information like your country, address, city, pin code, state, etc. Verification is                            mainly done through postcards.

       STEP 9:       Add opening and closing hours of your company in the profile.

      STEP 10:     Choose to allow or not allow the messaging option.

      STEP 11:     Add description about your business.

      STEP 12:     Add high quality pictures of your business.

         Now, your Business Profile is ready. 

   

 

 

 

 

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