All about SMO- Social Media Optimization and its benefits for business

What is SMO?

SMO stands for Social Media Optimization. SMO is a process of increasing awareness of any product, brand or business on social media outlets, communities or platform. It is an essential part of Internet marketing that helps to promote a business or a brand to increase its reach through various social media channels (like Facebook, Twitter, etc). Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.

SMO is similar to SEO (search engine optimization) in that the goal is to market your business on a social platform and drive more and more traffic to your Web site.

Nowadays all Social Networking Sites are used, so if you have a business then you will need Social Media Optimization and this is the easiest way to promote your business in a very short time.

In SMO, you can also target local audiences and you can promote your business locally. Today, we have many Social Networking Sites that we use:

• Facebook
• Linkedin
• Twitter
• Pinterest
• Youtube
• Google+

With Social Network you can live in Directly Contact with your audience. The more you stay in contact with your users, the more your engagement will increase and grow your business quickly.

Why SMO is so important?

1. Stronger Web Presence - These all social media platform gives an opportunity for a brand or a business to get maximum user. It has a stronger web presence, which helps to reach out a stronger website. It makes clients to aware the brand by helping you create a company brand on the World Wide Web.
2. Generate Potential Leads - Today the most of the people are connected on Social media platforms that help you reach to potential customers. It helps to reach to the customers across the World to generate potential leads with no additional investments.
3. Stay Connected With Potential Customers - You can stay in contact with your potential customers through social media and understand their need and preferences in a better way which can provide you with healthy inputs to build customized campaigns. The users try to be online through various platforms that connect with them and help to spread the business information to users.

What are benefits of SMO and Why SMO is used?

If you have a website for which you want to consider SMO but there is a question coming in your mind “Why use SMO,” then read the below listed benefits of SMO services for a business:

Traffic: Apart from search engines and email marketing, the top source of traffic is SMO. If done in an effective way, you can expect huge traffic on your website.

Website’s visibility: As you know, a big number of people use social networking websites, forums, and online communities; SMO helps you to increase website visibility.

Communication channel: Now a day, companies provide their customers a business channel (apart from traditional email and call support) such as Facebook page, so that the customers can easily reach them and they can have a great connection.

Free advertisement: Social media platforms are being proven as a great source of advertisement.

Ease of target: With social media platforms and online communities, you can even advertise to a limited audience. Or, if your business covers the worldwide audience, then it becomes much easier to reach the global audience with services.

Customer satisfaction: If a customer contacts you via your Social Media channel and gets an immediate response then it helps increasing the customer satisfaction rate while increasing the credibility as well.

Sharing quick updates: If you want to announce the launch of a new product, a press release, or important information that should reach your customers, then SMO provides you a superb platform in form of Facebook page, Twitter, etc.

Cost effective compared to other mediums: While SMO provides several free options like blogging, forum posting, etc. You have several paid options to reach the targeted audience. For example, Facebook Ads, Twitter Ads, Linkedin Ads, StumbleUpon Ads, etc. While these are paid options, they are also cost-effective compared to other mediums.

Build relationship with customers: When you update something on your Facebook page, Twitter or any other such platform, then your customers share their views, which help understanding what your customers need. So, it helps building trust and a strong relationship while giving you chance for betterment.

Quick Popularity: If you need quick popularity then you either need to take help of Television Advertisement or Services. With help of SMO, you can get quick popularity.

Sell more services and products: It helps to sell more services and products.

Improve search engine ranking: In sync with SEO and SMO efforts can also help in improving the ranking on the search engines.

Tips to improve SMO

If you want to improve SMO then you can use some of the following tips: 

• 1.Share fresh content to your audience 

2. Be humble on the social platform and do not share content that hurts anyone.
3. Build Reputation
4. Engage users on social platform
5. Be Social - It is very important to have social and good relationships on social platform. 
6. Try to Increase your links 
7. Make tagging and bookmarking easy
8. Reward helpful and valuable users
9. Participate (join the conversation)
10. Know how to target your audience
11. Be real
12. Be updated