All about Facebook and how to use it for your business and reach out more

Facebook 

Using Facebook to Market your Business 

Facebook is a popular free Social Networking Site that connects people with friends and others who work, study and live around them. It allows registered users to create profiles, upload photos and videos, and send messages. People use Facebook to keep in touch with friends, post photos, share links and exchange other information. The site, which is available in 37 different languages, includes public features such as: 

• Marketplace - allows members to post, read and respond to classified ads.  

• Groups - allows members who have common interests to find each other and interact.  

• Events - allows members to publicize an event, invite guests and track who plans to attend.  

• Pages - allows members to create and promote a public page built around a specific topic.  

• Presence technology - allows members to see which contacts are online and chat.

SMO- Facebook 

Social Media Optimization (SMO) is a process that facilitates easy sharing of content by the users on online social networks. Social networking sites like Facebook are driving an increasing number of users to the websites. That’s the reason no brand could successfully market itself without having a Facebook fan page. To drive social referral traffic to your website, you need to ensure that:  

• Your content is useful and satisfactory for the end user  

• Your content is easy to share across various platforms 

You need to treat your Facebook fan page as your another website that needs to be optimized for a particular keyword or set of keywords. Search engines like Google, Bing www.dsom.in | This copy is under Copyright and not for sale to other people and Yahoo are incorporating social actions of the people in their search results and our team of Facebook SMO experts is apt to create buzz for your brand on this topmost and most popular social networking site.

To optimize your Facebook page, we will employ the following tactics:  

• Create a custom URL for your brand  

• Add Facebook Like Plugin into your website  

• Allow the user to add comments to increase the clicks on the Like button  

• Post fresh, interactive and fun content including videos, trivia questions and polls 

• Add pictures in content that increase it Likes and Clicks  

• Optimize the keywords in Information Section And many more 

Benefits of Facebook for business  

• This kind of marketing strategy is low cost.  

• Facebook can be used for sharing information relating to the business.  

• Face can be used for sharing pictures and videos from your business.  

• Users can be active on Facebook.  

• This sociable network allows a business to get in touch with existing and possible clients. Awareness can be raised by making use of Facebook.  

• Facebook can drive traffic to your website. 

How to create Facebook account 

Creating a Facebook account is free, and will only take a few minutes. Once your account is created, you can share interesting things with friends, upload images, chat, and much more. 

Step 1: Go to the Facebook website https://facebook .com 

Step 2: Fill the details in the Signup form. 

Step 3: After completing the form Click “Sign Up” option. A menu box will be opened. 

Step 4: The next step they ask you can find your friends on Facebook via your Gmail id, Skype or other mail service You can skip this option by Clicking “Skip this Step” option. www.dsom.in | This copy is under Copyright and not for sale to other people 

Step 5: Next Step is filling your Profile Information. The information’s are about your Schooling, College and Employee details. 

Step 6: Now Add your Profile Picture. You can upload a picture from your pc. You can take a picture from your webcam.

Step 7: Now your new Account will be created. 

Note: you must be at least 13 years old to create a Facebook account