5 Ways Social Media Can Improve Your Business

1.Increase brand awareness

As we all know that more than half of the world’s population is using social media platforms. Social media is a common place for business or for marketing to reach new and most targeted potential customers.

People usually connect with those brands that they already know on social media. It has been researched that almost 60% of Instagram users says that they have researched new product on Instagram.

For example: It is to be known that when Absolut Vodka company ran their campaign on Instagram to promote their limited edition of Spark bottle, the company achieved about 5 point lift in their brand awareness

2. Stay top of mind

Usually social media users log into their accounts at least once a day. As per research, many people are checking social multiple times per day. Social media gives you an opportunity to connect with their followers every time they log in. To improve your business through social media you should keep your social media posts entertaining and most important your post should be informative, and followers will be glad to see your new and innovative content in their feeds, keeping you top of mind so you can be their first stop when they will be ready to make a purchase.

3. Increase website traffic

Social media posts and ads are key ways to drive traffic or to attract people to your website. Sharing great and innovative content from your blog or website to your social media channels can be a great way to get or to attract readers as soon as you publish a new post.

For example: The weekly Hoot chat on Twitter—can also be a great way to increase your visibility, showcase your expertise, grab attention from new people and attract traffic to your website. Hoot chat offers great value in the chat, rather than being promotional.

One should make sure that your website address is included in all of your social media profiles so that people who want to learn or read more about you can do that with easy manner. Or one can use a pinned post to highlight a landing page on your website that is relevant to the chat.

4. Generate leads

Social media is a way that offers an easy with low-commitment way for your potential customers to express their interest in your business and in your products. Lead generation is one of the important benefits of social media for business as we know that many social media networks offers advertising formats especially designed to collect leads or to generate leads.

5. Partner with influencers

When you get people who are talking about your product or about your company on social media platform then, that is the point when you build brand awareness and credibility, and set yourself up for more sales and progress.

Another important key way to drive social media is to partner with some good influencers—people who have a large following on social media and can help you to draw the attention of their followers to your brand.

It is to be said that collaborating with some great influencer can help your brand four times more lift in brand familiarity than collaborating with a celebrity.